Elevate Great's Impact Investment
Accelerating Tandem: A Meaningful Step Towards Positive Change
As a first for Elevate Great, we are delighted to announce our venture backing and acceleration Tandem through pre-seed investment, and contribution of our expertise to the team in data, implementation and behavioural sciences.
Screen time - rethinking the potential
The debate about children and technology often gets stuck in extremes, with polarised questions about the impact of screens and their content on early child development dominating the discourse.
Tandem tackle the challenges of AI and screen time head on, and asks a more useful question: what if screen time could reliably lead to meaningful interaction that strengthens parent-child relationships and supports early years development?
Tandem prioritises children’s development and strong family bonds by using generative AI that provides trustworthy stories and activities designed for co-play between parent and child, replacing passive content with interactive materials that supports healthy development.
Centred on the child, not the app
Tandem applies decades of research experience in child development, public health and AI to build technologies for families that are safe, ethical and grounded in real science.
To us, the approach is both distinctively equity and accessibility enhancing, providing an endless library of tailored stories personalised for each child’s development stage and personal interests. This is significant as children’s developing brains are sensitive to the quality of their experiences and relationships.
Why we invested in Tandem
Elevate Great exists to accelerate evidence-led, scalable ventures that can positively shift outcomes at scale, and Tandem aligns with that mission.
Tandem’s venture is grounded in developmental neuroscience, a genuine commitment to safe, ethical design and a focus on delivering positive social outcomes.
They have already attracted over 4,000 families and secured partnerships with major institutions including Alder Hey and Moorfields NHS hospitals. They embrace the potential of emerging technologies and rigorously apply a child health and development lens to create a future where technologies enhance early childhood.
What acceleration means to us
Our investment is only part of the story. We're working with Tandem's founders to strengthen their measurement, support real-world implementation, and build technologies that fit family life - where they are needed most, rooted in evidence.
By investing capital, expertise and resources we’re accelerating great organisations to become lasting, scalable solutions.
We're proud to partner with the Tandem team as they build early-years technology that recognises the importance of healthy child development and nurturing relationships as an integral life stage for driving positive societal outcomes.
“Our first experience of tech are our most important experiences of tech. We’re on a mission to build the product we wished existed for our own families: imaginative, research-backed, and wrapped in the right guardrails.’ Dr. Rob Hughes, CEO and Co-founder of Tandem.
Try Tandem
You can download and try Tandem, by clicking here: